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Brand Agreement

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Licence of trade marks

DATE

[Date]

  • 1 [[INDIVIDUAL NAME] of [address]] OR [[COMPANY NAME], a company incorporated in [England and Wales] (registration number [registration number]) having its registered office at [address]] OR [[PARTNERSHIP NAME], a partnership established under the laws of [England and Wales] having its principal place of business at [address]] (the "Licensor"); and
  • 2 [[INDIVIDUAL NAME] of [address]] OR [[COMPANY NAME], a company incorporated in [England and Wales] (registration number [registration number]) having its registered office at [address]] OR [[PARTNERSHIP NAME], a partnership established under the laws of [England and Wales] having its principal place of business at [address]] (the "Licensee").
  • 1 [Explain background from the Licensor's perspective.]
  • 2 [Explain background from the Licensee's perspective.]
  • 3 [The Licensor and the Licensee therefore wish to enter into a contract in accordance with the provisions of this Licence.]
  • 1.1 Except to the extent expressly provided otherwise, in this Licence:
    1. "Affiliate" means an entity that Controls, is Controlled by, or is under common Control with the relevant entity;
    2. "Business Day" means any weekday other than a bank or public holiday in [England];
    3. "Business Hours" means the hours of [09:00 to 17:00 GMT/BST] on a Business Day;
    4. "Control" means the legal power to control (directly or indirectly) the management of an entity (and "Controlled" should be construed accordingly);
    5. "Effective Date" means [the date of execution of this Licence];
    6. "Intellectual Property Rights" means all intellectual property rights wherever in the world, whether registrable or unregistrable, registered or unregistered, including any application or right of application for such rights (and these "intellectual property rights" include copyright and related rights, database rights, confidential information, trade secrets, know-how, business names, trade names, trade marks, service marks, passing off rights, unfair competition rights, patents, petty patents, utility models, semi-conductor topography rights and rights in designs);
    7. "Licence" means this licence, and any amendments to this licence from time to time;
    8. "Licensee Indemnity Event" has the meaning given to it in Clause 8.3;
    9. "Licensor Indemnity Event" has the meaning given to it in Clause 8.1;
    10. "Licensor Trade Marks" means the following [registered and unregistered] trade marks of the Licensor: [identify trade marks];
    11. "Minimum Term" means, in respect of this Licence, the period [of 12 months beginning on the Effective Date];
    12. "Term" means the term of this Licence, commencing in accordance with Clause 2.1 and ending in accordance with Clause 2.2; and
    13. "Territory" means [identify territory].
  • 2.1 This Licence shall come into force upon the Effective Date.
  • 2.2 This Licence shall continue in force [indefinitely] OR [until [date], at the beginning of which this Licence shall terminate automatically] OR [until [event], upon which this Licence shall terminate automatically], subject to termination in accordance with Clause 10.
  • 3.1 Within [10 Business Days] following the Effective Date, the Licensor shall provide or make available to the Licensee representations of the Licensor Trade Marks in [a digital format reasonably satisfactory to the Licensee].
  • 4.1 The Licensor grants to the Licensee a [non-exclusive] licence to use the Licensor Trade Marks in the Territory during the Term for the purposes (and only for the purposes) of [identify purposes][, providing that the Licensor has given its prior written consent in relation to the type of use in question[ or the Licensor has not objected to the type of use within the period of 10 Business Days following receipt of a written notice from the Licensee detailing the type of use in question]].
  • 4.2 [The Licensee may sub-license the rights granted in Clause 4.1 solely for the purposes specified therein.] OR [The Licensee may not sub-license the rights granted in Clause 4.1 without the prior written consent of the Licensor.] Any sub-licence of the Licensor Trade Marks shall automatically terminate upon the termination of this Licence.
  • 4.3 The Licensee must ensure that all uses of the Licensor Trade Marks will be in accordance with any style guide provided or made available by the Licensor to the Licensee.
  • 4.4 The Licensee shall ensure that all instances of the use of the Licensor Trade Marks will be of a reasonable professional standard.
  • 4.5 The Licensee shall ensure that:
    1. [the (R) symbol will always be used in conjunction with the registered Licensor Trade Marks]; and
    2. [the TM symbol will always be used in conjunction with the unregistered Licensor Trade Marks].
  • 4.6 Notwithstanding any other provision of this Licence, the Licensee must not use the Licensor Trade Marks in any way that will or may:
    1. invalidate or lead to the revocation of or otherwise jeopardise any registered trade mark protection benefiting the Licensor Trade Marks;
    2. assist with any application to cancel or invalidate any registered Licensor Trade Mark or any opposition to any application by the Licensor to register any Licensor Trade Mark;
    3. cause harm to the goodwill attaching to any of the Licensor Trade Marks;
    4. prejudice the right or title of the Licensor to the Licensor Trade Marks; or
    5. bring the Licensor or any Licensor Trade Mark into disrepute.
  • 4.7 Save as expressly permitted by this Licence or with the Licensor's written authorisation, the Licensee must not, during the Term[ and in the Territory], use, register or apply to register any trade mark, service mark, logo, sign, business name, company name or domain name that is identical or confusingly similar to any Licensor Trade Mark.
  • 4.8 All goodwill arising as a result of, or in relation to, the use of the Licensor Trade Marks will accrue exclusively to the Licensor.
  • 4.9 Following receipt of a written request from the Licensor to do so, the Licensee shall promptly execute any document that is reasonably required to enable the Licensor to register, record or protect its rights in the Licensor Trade Marks, and shall provide reasonable assistance to the Licensor in relation to any application to register a Licensor Trade Mark, or in relation to the maintenance of any Licensor Trade Mark registration.
  • 4.10 Notwithstanding the restrictions in this Licence on the use of the Licensor Trade Marks outside the Territory, the Licensee may use the Licensor Trade Marks [as part of the Licensee's website addresses and email addresses and on products exported from the Territory], providing that such use does not breach any other restriction in this Licence.
  • 4.11 If the Licensor considers that a use of the Licensor Trade Marks by the Licensee breaches the provisions of this Clause 4[ or is otherwise undesirable], the Licensor may issue a notice to the Licensee requesting that such usage cease, and the Licensee must ensure that such usage will cease within [5 Business Days] following receipt of such a notice.
  • 4.12 The Licensee shall promptly comply with all reasonable written requests made by the Licensor concerning the use of the Licensor Trade Marks.
  • 4.13 In respect of each public use of the Licensor Trade Marks, the Licensee must identify the Licensor as the owner of the Licensor Trade Marks using [a form of acknowledgement reasonably agreed by the parties].
  • 4.14 The Licensor shall not during the Term, without the prior written consent of the Licensee, assign or transfer any Licensor Trade Marks or any rights in any Licensor Trade Marks to any third party.
  • 4.15 The Licensee will not by virtue of this Licence obtain or claim any right, title or interest in or to the Licensor Trade Marks except as expressly set out in this Licence.
  • 4.16 Within [10 Business Days] following the termination of this Licence, the Licensee must cease to use the Licensor Trade Marks and must:
    1. remove or permanently obscure Licensor Trade Marks that appear on any works and materials in the possession or control of the Licensee; and
    2. to the extent that neither removal nor permanent obscuring is practicable, deliver to the Licensor or destroy (as the [Licensor] OR [Licensee] shall determine) all those works and materials in the possession or control of the Licensee on which the Licensor Trade Marks appear.
  • 5.1 The Licensor has entered into this Licence, and agrees to the provisions of this Licence, in consideration for [the payment by the Licensee to the Licensor of the sum of [GBP 1.00], receipt of which the Licensor now acknowledges] OR [[specify consideration]].
  • 6.1 The Licensor warrants to the Licensee that it has the legal right and authority to enter into this Licence and to perform its obligations under this Licence.
  • 6.2 The Licensor warrants to the Licensee that:
    1. [the use of the Licensor Trade Marks by the Licensee in accordance with this Licence will not [breach any law or regulation, infringe any person's Intellectual Property Rights or other legal rights, or give rise to any cause of action against the Licensee or any other person] [in each case under any applicable law and in any jurisdiction]]; and
    2. [the Licensor Trade Marks are not and have never been the subject of any threatened or actual legal proceedings or formal complaint, save as disclosed by the Licensor to the Licensee before the Effective Date].
  • 6.3 The Licensee warrants to the Licensor that it has the legal right and authority to enter into this Licence and to perform its obligations under this Licence.
  • 6.4 All of the parties' warranties and representations in respect of the subject matter of this Licence are expressly set out in this Licence. To the maximum extent permitted by applicable law, no other warranties or representations concerning the subject matter of this Licence will be implied into this Licence or any related contract.
  • 7.1 If the Licensee becomes aware of any actual or threatened infringement of any Licensor Trade Mark, the Licensee must promptly notify the Licensor in writing.
  • 7.2 The provisions of Section 30 of the Trade Marks Act 1994 (and any equivalent legal provisions anywhere in the world) [shall] OR [shall not] benefit the Licensee under this Licence.
  • or
  • 7.3 The Licensee shall have the same rights and remedies in respect of matters occurring during the Term as if the licence of the Licensor Trade Marks herein were an assignment, and accordingly the provisions of Section 31 of the Trade Marks Act 1994 (and any equivalent legal provisions anywhere in the world) shall benefit the Licensee under this Licence.
  • 7.4 At the request of the Licensor, the Licensee shall provide to the Licensor all reasonable assistance and co-operation requested by the Licensor in respect of any third party infringement or threatened infringement of the Licensor Trade Marks and any other disputes, claims, proceedings or challenges relating to the Licensor Trade Marks. The Licensor shall reimburse the Licensee in respect of the Licensee's reasonable expenses incurred in performing its obligations under this Clause 7.3.
  • 8.1 The Licensor shall indemnify and shall keep indemnified the Licensee against any and all liabilities, damages, losses, costs and expenses (including legal expenses and amounts reasonably paid in settlement of legal claims) suffered or incurred by the Licensee and arising directly or indirectly as a result of any breach by the Licensor of [this Licence] OR [[specify provisions]] (a "Licensor Indemnity Event").
  • 8.2 The Licensee must:
    1. upon becoming aware of an actual or potential Licensor Indemnity Event, notify the Licensor;
    2. provide to the Licensor all such assistance as may be reasonably requested by the Licensor in relation to the Licensor Indemnity Event;
    3. allow the Licensor the exclusive conduct of all disputes, proceedings, negotiations and settlements with third parties relating to the Licensor Indemnity Event; and
    4. not admit liability to any third party in connection with the Licensor Indemnity Event or settle any disputes or proceedings involving a third party and relating to the Licensor Indemnity Event without the prior written consent of the Licensor,

[without prejudice to the Licensor's obligations under Clause 8.1] OR [and the Licensor's obligation to indemnify the Licensee under Clause 8.1 shall not apply unless the Licensee complies with the requirements of this Clause 8.2].

  • 8.3 The indemnity protection set out in this Clause 8 [shall] OR [shall not] be subject to the limitations and exclusions of liability set out in this Licence[, except [exceptions]].
  • 9.1 Nothing in this Licence will:
    1. limit or exclude any liability for death or personal injury resulting from negligence;
    2. limit or exclude any liability for fraud or fraudulent misrepresentation;
    3. limit any liabilities in any way that is not permitted under applicable law; or
    4. exclude any liabilities that may not be excluded under applicable law.
  • 9.2 The limitations and exclusions of liability set out in this Clause 9 and elsewhere in this Licence:
    1. are subject to Clause 9.1; and
    2. govern all liabilities arising under this Licence or relating to the subject matter of this Licence, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in this Licence.
  • 9.3 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any loss of profits or anticipated savings.
  • 9.4 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any loss of revenue or income.
  • 9.5 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any loss of use or production.
  • 9.6 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any loss of business, contracts or opportunities.
  • 9.7 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any loss or corruption of any data, database or software.
  • 9.8 [Neither party shall be liable to the other party] OR [The Licensor shall not be liable to the Licensee] OR [The Licensee shall not be liable to the Licensor] in respect of any special, indirect or consequential loss or damage.
  • 10.1 The Licensor may terminate this Licence by giving to the Licensee [not less than 30 days'] written notice of termination[, expiring [at the end of any [calendar month]] OR [after the end of the Minimum Term]].
  • 10.2 The Licensee may terminate this Licence by giving to the Licensor [not less than 30 days'] written notice of termination[, expiring [at the end of any [calendar month]] OR [after the end of the Minimum Term]].
  • 10.3 The Licensor may terminate this Licence immediately by giving written notice of termination to the Licensee if:
    1. the Licensee commits any [breach] OR [material breach] of this Licence[, and:
      1. the breach is not remediable; or
      2. the breach is remediable, but the Licensee fails to remedy the breach within the period of [30 days] following the giving of a written notice by the Licensor to the Licensee requiring the breach to be remedied; or]
    2. [the Licensee persistently breaches this Licence (irrespective of whether such breaches collectively constitute a material breach)].
  • 10.4 Either party may terminate this Licence immediately by giving written notice of termination to the other party if:
    1. the other party:
      1. is dissolved;
      2. ceases to conduct all (or substantially all) of its business;
      3. is or becomes unable to pay its debts as they fall due;
      4. is or becomes insolvent or is declared insolvent; or
      5. convenes a meeting or makes or proposes to make any arrangement or composition with its creditors;
    2. an administrator, administrative receiver, liquidator, receiver, trustee, manager or similar is appointed over any of the assets of the other party;
    3. an order is made for the winding up of the other party, or the other party passes a resolution for its winding up[ (other than for the purpose of a solvent company reorganisation where the resulting entity will assume all the obligations of the other party under this Licence)]; or
    4. [if that other party is an individual:
      1. that other party dies;
      2. as a result of illness or incapacity, that other party becomes incapable of managing his or her own affairs; or
      3. that other party is the subject of a bankruptcy petition or order.]
  • 11.1 Upon the termination of this Licence, all of the provisions of this Licence shall cease to have effect, save that the following provisions of this Licence shall survive and continue to have effect (in accordance with their express terms or otherwise indefinitely): [Clauses 1, 4.16, 7.3, 8, 9, 11, 13, 14, 15, 16, 17, 18, 19 and 20].
  • 11.2 Except to the extent that this Licence expressly provides otherwise, the termination of this Licence shall not affect the accrued rights of either party.
  • 12.1 Any notice from one party to the other party under this Licence must be given by one of the following methods (using the relevant contact details set out in Clause 12.2):
    1. [[delivered personally or sent by courier], in which case the notice shall be deemed to be received [upon delivery]]; or
    2. [sent by [recorded signed-for post], in which case the notice shall be deemed to be received [2 Business Days following posting]],

providing that, if the stated time of deemed receipt is not within Business Hours, then the time of deemed receipt shall be when Business Hours next begin after the stated time.

  • 12.2 The parties' contact details for notices under this Clause 12 are as follows:
    1. in the case of notices sent by the Licensee to the Licensor, [contact details]; and
    2. in the case of notices sent by the Licensor to the Licensee, [contact details].
  • 13.1 [The Licensee hereby agrees that the Licensor may assign, transfer or otherwise deal with the Licensor's contractual rights[ and obligations] under this Licence.] OR [The Licensor must not assign, transfer or otherwise deal with the Licensor's contractual rights and/or obligations under this Licence without the prior written consent of the Licensee[, such consent not to be unreasonably withheld or delayed][, providing that the Licensor may assign the entirety of its rights[ and obligations] under this Licence to any Affiliate of the Licensor or to any successor to all or a substantial part of the business of the Licensor from time to time].]
  • 14.1 No breach of any provision of this Licence will be waived except with the express written consent of the party not in breach.
  • 14.2 No waiver of any breach of any provision of this Licence shall be construed as a further or continuing waiver of any other breach of that provision or any breach of any other provision of this Licence.
  • 15.1 If a provision of this Licence is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.
  • 15.2 If any unlawful and/or unenforceable provision of this Licence would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.
  • 16.1 This Licence is for the benefit of the parties, and is not intended to benefit or be enforceable by any third party.
  • 16.2 The exercise of the parties' rights under this Licence is not subject to the consent of any third party.
  • 17.1 This Licence may not be varied except by means of a written document signed by or on behalf of each party.
  • 18.1 The main body of this Licence shall constitute the entire agreement between the parties in relation to the subject matter of this Licence, and shall supersede all previous agreements, arrangements and understandings between the parties in respect of that subject matter.
  • 18.2 Neither party will have any remedy in respect of any misrepresentation (whether written or oral) made to it upon which it relied in entering into this Licence.
  • 18.3 The provisions of this Clause 18 are subject to Clause 9.1.
  • 19.1 This Licence shall be governed by and construed in accordance with [English law].
  • 18.2 Any disputes relating to this Licence shall be subject to the [exclusive] OR [non-exclusive] jurisdiction of the courts of [England].
  • 20.1 In this Licence, a reference to a statute or statutory provision includes a reference to:
    1. that statute or statutory provision as modified, consolidated and/or re-enacted from time to time; and
    2. any subordinate legislation made under that statute or statutory provision.
  • 20.2 The Clause headings do not affect the interpretation of this Licence.
  • 20.3 In this Licence, general words shall not be given a restrictive interpretation by reason of being preceded or followed by words indicating a particular class of acts, matters or things.

The parties have indicated their acceptance of this Licence by executing it below. SIGNED BY [[individual name] on [...............], the Licensor] OR [[individual name] on [...............], duly authorised for and on behalf of the Licensor]: ........................................ SIGNED BY [[individual name] on [...............], the Licensee] OR [[individual name] on [...............], duly authorised for and on behalf of the Licensee]: ........................................

Using this document, a trade mark owner may licence rights in trade marks to another person. The trade mark rights may be registered or unregistered or both. The rights granted will vary from licence to licence. The document is relatively flexible, and may be edited to the advantage of either party. The trade mark licence assumes that the rights in question arise under English law. In English law, licences of registered trade marks must be written down and signed by the licensor, or by a person acting on behalf of the licensor. Some licences should be registered with the relevant authorities; in the case of UK registered trade marks, that means the UK Intellectual Property Office.

  • Insert the date of execution of the document.

Subsection 1

  1. Is the first party an individual, a company or a partnership?
  2. What is the full name of the individual (including middle names)?
  3. What is the postal address of the first party?
  4. What is the full company name of the first party?
  5. In which jurisdiction is the first party incorporated?
  6. What is the registration number of the first party?
  7. What is the registered office address of the first party?
  8. What is the name of the first party partnership?
  9. In which jurisdiction is the first party partnership established?
  10. Where is the principal place of business of the first party?

Subsection 2

  1. Is the second party an individual, a company or a partnership?
  2. What is the full name of the individual (including middle names)?
  3. What is the postal address of the second party?
  4. What is the full company name of the second party?
  5. In which jurisdiction is the second party incorporated?
  6. What is the registration number of the second party?
  7. What is the registered office address of the second party?
  8. What is the name of the second party partnership?
  9. In which jurisdiction is the second party partnership established?
  10. Where is the principal place of business of the second party?

Do you wish to include in the document a description of the background to the document?

Subsection 1

  1. Explain the background to this document from the perspective of the Processor.

Subsection 2

  1. Explain the background to the document from the perspective of the Controller.

Subsection 3

  1. It is common to provide a very short summary of what the contract is about.

Clause 1: Definitions

Clause 1.1

Definition of Business Day

  1. The bank and public holidays of which jurisdiction should be excluded from the definition of "Business Day"?

Definition of Business Hours

  1. What are business hours for the purposes of this document?

Definition of Effective Date

  1. Define "Term", the period during which the contract will subsist.

Definition of Licensor Trade Marks

  1. Are the trade marks registered, unregistered or both?
  2. Identify the relevant trade marks of the Licensor.

Definition of Minimum Term

  1. What minimum term will apply?

Definition of Territory

  1. Identify the relevant territory.
Clause 2.1
  1. Is the term of the contract indefinite, or will it come to an end upon some agreed date, or upon the occurrence of a defined event?
  2. Upon what date will the contract terminate?
  3. Upon the occurrence of what event will the contract terminate?
Clause 3.1
  1. Within what period following the effective date must representations of the trade marks be supplied?
  2. In what format should the representations of the trade marks be supplied?
Clause 4.1
  1. What type of licence is being granted?
  2. Identify the specific purposes for which the trade marks may be used.
  3. Must the Licensor give its prior written consent in relation to types of use?
  4. Will types of use be authorised if the Licensor does not respond to a written notice requesting authorisation in relation to a particular type of use?
Clause 4.2
  1. Will the Licensee have the right to sub-license the licensed trade mark rights?
Clause 4.3

Optional element

Most large companies, and many brand-conscious SMEs, create and maintain style guidelines to regulate the use of their trade marks both internally and under licence.

Clause 4.4

Optional element. Will the Licensee be required to use the (R) symbol and/or the TM symbol?

  1. Will the Licensee be required to use the (R) symbol and/or the TM symbol?
  2. Will the Licensee be required to use the (R) symbol in relation to registered trade marks? Will the Licensee be required to use the TM symbol in relation to unregistered trade marks?
Clause 4.5
  1. Does this restriction apply only in the defined territory?
Clause 4.6

Optional element.

Clause 4.7

Optional element. Will there be any exceptions to the general prohibition on use of the trade marks outside the designated territory?

  1. What are the exceptions to the territorial restrictions?
Clause 4.8

Optional element.

  1. Will the Licensor have a general right to object to specific types of use of its trade marks?
  2. Within what period following notice must the relevant usage cease?
Clause 4.9

Optional element. Will the Licensor have a general right to make reasonable demands in relation to the use of the trade marks?

Clause 4.10

Optional element.

  1. What form of acknowledgement must be used?
Clause 4.11

Optional element.

Clause 4.12
  1. Within what period following termination must use of the trade marks etc cease?
  2. Who decides whether these materials should be delivered to the Licensor or destroyed?

Should the document include a provision specifying the consideration provided by the second party to the first party?

In English law, a contract must be supported by consideration, ie some kind of quid pro quo. The consideration may be nominal. This sort of provision may be required if it is unclear what benefit the first party is getting from the contract. An alternative approach in these circumstances is to execute the document as a deed.

Clause 5.1
  1. Will monetary consideration be provided to the first party, or some other form of consideration?
  2. What amount will be paid by the second party to the first party by way of consideration? The amount may be a nominal amount.
  3. Specify the consideration provided by the second party to the first party.
Clause 6.1
  1. What warranties does the Licensor give to the Licensee in relation to the licensed trade marks?
  2. What warranties relating to legality and infringement will the Licensor give to the Licensee?
  3. Are the law-related warranties specific to a given law (e.g. English law) or jurisdiction (e.g. England and Wales)?
Clause 7.1

Section 30 of the Trade Marks Act 1994 sets out general provisions as to rights of licensees in case of infringement. It provides: "(1) This section has effect with respect to the rights of a licensee in relation to infringement of a registered trade mark. The provisions of this section do not apply where or to the extent that, by virtue of section 31(1) below (exclusive licensee having rights and remedies of assignee), the licensee has a right to bring proceedings in his own name. (2) A licensee is entitled, unless his licence, or any licence through which his interest is derived, provides otherwise, to call on the proprietor of the registered trade mark to take infringement proceedings in respect of any matter which affects his interests. (3) If the proprietor - (a) refuses to do so, or (b) fails to do so within two months after being called upon, the licensee may bring the proceedings in his own name as if he were the proprietor. (4) Where infringement proceedings are brought by a licensee by virtue of this section, the licensee may not, without the leave of the court, proceed with the action unless the proprietor is either joined as a plaintiff or added as a defendant. This does not affect the granting of interlocutory relief on an application by a licensee alone. (5) A proprietor who is added as a defendant as mentioned in subsection (4) shall not be made liable for any costs in the action unless he takes part in the proceedings. (6) In infringement proceedings brought by the proprietor of a registered trade mark any loss suffered or likely to be suffered by licensees shall be taken into account; and the court may give such directions as it thinks fit as to the extent to which the plaintiff is to hold the proceeds of any pecuniary remedy on behalf of licensees. (7) The provisions of this section apply in relation to an exclusive licensee if or to the extent that he has, by virtue of section 31(1), the rights and remedies of an assignee as if he were the proprietor of the registered trade mark."

  1. Will the Licensee benefit from Section 30 of the Trade Marks Act 1994?
Clause 7.2

Section 31 of the Trade Marks Act 1994 concerns the grant to an exclusive licensee of the rights and remedies of an assignee. Section 31 provides: "(1) An exclusive licence may provide that the licensee shall have, to such extent as may be provided by the licence, the same rights and remedies in respect of matters occurring after the grant of the licence as if the licence had been an assignment. Where or to the extent that such provision is made, the licensee is entitled, subject to the provisions of the licence and to the following provisions of this section, to bring infringement proceedings, against any person other than the proprietor, in his own name. (2) Any such rights and remedies of an exclusive licensee are concurrent with those of the proprietor of the registered trade mark; and references to the proprietor of a registered trade mark in the provisions of this Act relating to infringement shall be construed accordingly. (3) In an action brought by an exclusive licensee by virtue of this section a defendant may avail himself of any defence which would have been available to him if the action had been brought by the proprietor of the registered trade mark. (4) Where proceedings for infringement of a registered trade mark brought by the proprietor or an exclusive licensee relate wholly or partly to an infringement in respect of which they have concurrent rights of action, the proprietor or, as the case may be, the exclusive licensee may not, without the leave of the court, proceed with the action unless the other is either joined as a plaintiff or added as a defendant. This does not affect the granting of interlocutory relief on an application by a proprietor or exclusive licensee alone. (5) A person who is added as a defendant as mentioned in subsection (4) shall not be made liable for any costs in the action unless he takes part in the proceedings. (6) Where an action for infringement of a registered trade mark is brought which relates wholly or partly to an infringement in respect of which the proprietor and an exclusive licensee have or had concurrent rights of action - (a) the court shall in assessing damages take into account - (i) the terms of the licence, and (ii) any pecuniary remedy already awarded or available to either of them in respect of the infringement; (b) no account of profits shall be directed if an award of damages has been made, or an account of profits has been directed, in favour of the other of them in respect of the infringement; and (c) the court shall if an account of profits is directed apportion the profits between them as the court considers just, subject to any agreement between them. The provisions of this subsection apply whether or not the proprietor and the exclusive licensee are both parties to the action; and if they are not both parties the court may give such directions as it thinks fit as to the extent to which the party to the proceedings is to hold the proceeds of any pecuniary remedy on behalf of the other. (7) The proprietor of a registered trade mark shall notify any exclusive licensee who has a concurrent right of action before applying for an order under section 16 (order for delivery up); and the court may on the application of the licensee make such order under that section as it thinks fit having regard to the terms of the licence. (8) The provisions of subsections (4) to (7) above have effect subject to any agreement to the contrary between the exclusive licensee and the proprietor."

Should the document include indemnities?

Clause 8.1

Optional element.

If this provision is included, losses suffered by the second party as a result of a breach of the contract by the first party will be assessed on an indemnity basis, rather than a standard basis.

  1. Will the indemnity cover any breach of contract, or only the breach of specified provision(s)?
  2. Specify those provisions the breach of which will be covered by the indemnity.
Clause 8.2

Optional element.

  1. Will the indemnity only apply where the Licensee complies with the requirements of this provision?
Clause 8.3

Optional element.

  1. Will the indemnity provisions be subject to the limitations and exclusions of liability in the document?
  2. Will there be any exceptions to the general rule here?
  3. Specify the exceptions to the general rule.

Contractual limitations and exclusions of liability are regulated and controlled by law, and the courts may rule that particular limitations and exclusions of liability in contracts are unenforceable. The courts are particularly likely to intervene where a party is seeking to rely on a limitation or exclusion of liability in its standard terms and conditions, but will also sometimes intervene where a term has been individually negotiated. The courts may be more likely to rule that provisions excluding liability, as opposed to those merely limiting liability, are unenforceable. If there is a risk that any particular limitation or exclusion of liability will be found to be unenforceable by the courts, that provision should be drafted as an independent term, and be numbered separately from the other provisions. It may improve the chances of a limitation or exclusion of liability being found to be enforceable if the party seeking to rely upon it specifically drew it to the attention of the other party before the contract was entered into. Exclusions and limitations of liability in UK contracts are primarily regulated by the Unfair Contract Terms Act 1977 ("UCTA"). Contracts regulated by UCTA cannot exclude or restrict a party's liability for death or personal injury resulting from negligence (Section 2(1), UCTA). Except insofar as the relevant term satisfies the requirements of reasonableness, such contracts cannot exclude or restrict liability: (i) for negligence (which includes a breach of an express or implied contractual obligation to take reasonable care or exercise reasonable skill) (Section 2(2), UCTA); or (ii) for misrepresentation (Section 3, Misrepresentation Act 1967). In addition, if a contract is regulated by UCTA, and one of the parties is dealing on the other's written standard terms of business, then except insofar as the relevant contractual term satisfies the requirements of reasonableness the other party cannot: (i) exclude or restrict his liability in respect of a breach of contract; or (ii) claim to be entitled to render a contractual performance substantially different from that which was reasonably expected of him; or (iii) claim to be entitled, in respect of the whole or any part of his contractual obligation, to render no contractual performance at all (see Section 3, UCTA). UCTA includes various other restrictions, particularly in the case of contracts for the sale of goods and contracts under which possession or ownership of goods passes. If you wish to try to limit/exclude for liability in respect of reckless, deliberate, personal and/or repudiatory breaches of contract, you should specify this in relation to the relevant provision (for example, using the following wording: "The limitations and exclusions of liability in this Clause [number] will apply whether or not the liability in question arises out of any reckless, deliberate, personal and/or repudiatory conduct or breach of contract"). In many circumstances, however, the courts will find these types of limitations and exclusions to be unenforceable. Somewhat different rules apply to limitations of liability in contracts with consumers, and these provisions should not be used in relation to such contracts. These guidance notes provide a very incomplete and basic overview of a complex subject. Accordingly, you should take legal advice if you may wish to rely upon a limitation or exclusion of liability.

Clause 9.1

Do not delete this provision (except upon legal advice). Without this provision, the specific limitations and exclusions of liability in the document are more likely to be unenforceable.

Clause 9.2

Optional element.

  1. Which of the parties will be the beneficiary of this limitation of liability?
Clause 9.3

Optional element.

"Consequential loss" has a special meaning in English law: it means any loss that, whilst not arising naturally from the breach, was specifically in the contemplation of the parties when the contract was made.

  1. Which of the parties will be the beneficiary of this limitation of liability?
Clause 10.1
  1. What notice period will apply?
  2. Must the notice of termination expire after some particular period, or on some particular day?
  3. How will the limitation on the expiry of the termination notice period operate?
  4. Specify the relevant period.
Clause 10.2

Optional element.

  1. What notice period will apply?
  2. Must the notice of termination expire after some particular period, or on some particular day?
  3. How will the limitation on the expiry of the termination notice period operate?
  4. Specify the relevant period.
Clause 10.3
  1. Will all breaches, or only material breaches, give rise to a right of termination?
  2. If the Licensee's breach is remediable, should the Licensee be given an opportunity to remedy the breach before the right of termination becomes available to the Licensor?
  3. What recommendation period will apply here?
  4. Should the Licensor have a right to terminate if the Licensee is persistently in breach of contract, even where there has been no material breach?
Clause 10.4
  1. Will the winding up of a party as part of a solvent company reorganisation give rise to a right of termination for the other party?
  2. Will or might a party to the document be an individual, rather than a corporate entity?
Clause 11.1
  1. Insert all required addressee, address and contact details for contractual notices sent to the Licensor.
Clause 12.1
  1. Will the Licensor be generally free to assign etc its contractual rights (and potentially obligations) under the document, or will such assignment etc be generally prohibited, subject to express exceptions?
  2. Are contractual obligations also assignable?
  3. Will the general prohibition on assignment without consent be qualified by a requirement that consent not be unreasonably withheld?
  4. Notwithstanding the general prohibition on assignment, are intra-group assignments and assignments to successors in business permitted?
  5. Does this right to assign cover contractual obligations as well as contractual rights?

This provision is designed to exclude any rights a third party may have under the Contracts (Rights of Third Parties) Act 1999.

Clause 14.1

Optional element. Should liability for misrepresentation be excluded?

The questions of which law governs a document and where disputes relating to the document may be litigated are two distinct questions.

Clause 15.1

This document has been drafted to comply with English law, and the governing law provision should not be changed without obtaining expert advice from a lawyer qualified in the appropriate jurisdiction. In some circumstances the courts will apply provisions of their local law, such as local competition law or consumer protection law, irrespective of a choice of law clause.

  1. Which law should govern the document?
Clause 15.2

In some circumstances a jurisdiction clause may be overridden by the courts.

  1. Should the jurisdiction granted be exclusive or non-exclusive? Choose "non-exclusive" jurisdiction if a party may need to enforce the document against users outside England. Otherwise, choose "exclusive jurisdiction".
  2. The courts of which country or jurisdiction should adjudicate disputes under the document?
Clause 16.1

Optional element.

Clause 16.2

Optional element.

Clause 16.3

Optional element.

This provision is designed to exclude the application of a rule of interpretation known as the ejusdem generis rule. That rule may affect the interpretation of contractual clauses that list particular examples or instances of some more general idea, by limiting the scope of the general idea by reference to those particular examples or instances.

Subsection: Execution of contract by first party (individual, company or partnership)
  1. Will the contract be signed by the (first party) contracting individual, or a person on behalf of the (first party) contracting entity?
  2. What is the full name of the first party signatory?
  3. On what date is the first party signing the contract?
  4. Add the full name of the person who will sign the document on behalf of the first party.
  5. On what date is the contract being signed on behalf of the first party?
Subsection: Execution of contract by second party (individual, company or partnership)
  1. Will the contract be signed by the (second party) contracting individual, or by a person on behalf of the (second party) contracting entity?
  2. What is the full name of the second party signatory?
  3. On what date is the second party signing the contract?
  4. Add the full name of the person who will sign the document on behalf of the second party.
  5. On what date is the contract being signed on behalf of the second party?

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