Introduction
A CRM solution is always beneficial within the healthcare industry. It helps medical centres stay up to date with patient information and data and helps them manage their files and documentation successfully, making it easier for medical personnel to keep track and access information.
Benefits Highlights:
- Rich functionality
- Easier communication
- Easier to stay in touch
- Better business understanding
- Effective data acquisition
Industry Related Benefits
- CRM offers healthcare services rich functionality such as the ability to target customer segments, plan calls, create expense reports and track inventory.
- Email marketing automation within CRM helps health service providers and self-employed practitioners to stay in touch with their patients and communicate special promotional material customised according the patient's history and type of services required.
- Marketing analytical tools can help professionals understand better which area of their service can be improved so as to accommodate clients better and capture a wider customer base.
- CRM is also effective when it comes to collecting and updating customer payment details, providing healthcare practitioners real time insights into payment processing.
Introduction
The finance industry requires CRM to help build strong relationships with its clients and to effective and efficiently communicate with them and gain their trust. Furthermore, with a CRM solution, financial businesses can better manage their client information, making them more efficient and productive.
Benefits Highlights:
- Better B2C relationship
- Increased organisation
- Better management of data
- Easier communication
Industry Related Benefits
- CRM can help financial services win customer loyalty and engender trust through personalised client services across multiple channels.
- You can improve client account management, add, edit and search for information for all client accounts with a few clicks, and have a 360-degree view on all the business touch points and customer account status.
- CRM helps with householding by giving you the power to create meaningful information out of client data when, for example, aggregating together clients of a certain age group, household size and income, and customising an insurance policy that is targeted for that specific demographic group.
- Your business will have improved communication channels with its clients as you will be able to provide them with a positive experience that really pays off as it gives each employee the possibility of providing the same high level of service by having access to the same customer data.
Introduction
Synthesis CRM Sales and Marketing module allows retailers to stay up to date with their customers’ information and activity, allowing them to produce the most effective campaigns and programmes in order to maximise their sales by accurately forecasting future purchases.
Benefits Highlights:
- Employee empowerment
- Easier access to data
- Better B2C relationship
- Better management of data
Industry Related Benefits
- Synthesis CRM Sales and Marketing empowers your teams to make informed sales and marketing decisions by having a 360-degree view of the shopper thanks to the ability to collect and analyse important customer data.
- Data-rich analytical dashboards give an edge to marketing teams by allowing them access to customer behaviours and responses and giving them the possibility of creating campaigns by targeting only particular customer segments with personalised incentives, product offers, and discounts.
- Manage your inventory better by adding products directly in the CRM and have orders, invoices and fulfilment status easily tracked from one console.
- The CRM Sales and Marketing module has the potential of shifting your customer loyalty programmes into a higher gear by allowing you to easily identify high-spend and loyal shoppers through the available, rich customer data, and tailoring rewards accordingly.
Introduction
CRM is an effective tool when used by manufacturing businesses since it assists them in managing customer and stakeholder data and helps with the tracking, planning, and forecasting of future manufacturing orders.
Benefits Highlights:
- Efficient forecasting
- Better management of data
- Increased efficient campaigns
- Easier identification of leads
- Efficient tracking of information
Industry Related Benefits
- CRM can be a powerful automation tool for manufacturing companies not only for managing their customer relationships, but also for consolidating product inventory, sales and order management in one intuitive interface.
- Through email campaign automation, manufacturers can send targeted messages and content to clients and distributors along the supply chain, depending on region, language, account size and revenue, and other criteria.
- CRM helps your business identify high quality leads and tracks their responses and interactions, allowing you to guess which ones are more likely to turn into a sale.
- Through the Synthesis CRM Sales and Marketing module you can track all of the orders your clients and distributors place, including what the order was, how much it cost, and when it was placed, allowing the business to create accurate sales projections for future planning.
Introduction
Businesses with a customer service base strongly benefit from a CRM tool as it helps them organise and manage all customer data and information efficiently, as well as access it easily when the need arises. More efficiency decreases the chances that a customer is kept on hold or that their call is not picked up.
Benefits Highlights:
- Quicker access to data
- Better customer experience
- Increased organisation
- Better management of data
- Quicker retrieval of data
- Increased efficiency
Industry Related Benefits
- Support agents can view rich customer data such as purchase history, recent queries, contract entitlements and other account details and thus be able to give a better and more relevant response to a particular query.
- CRM improves the organisation of data, helping customer service agents to find the necessary data required when assisting a client quickly, and to avoid keeping clients on hold or having them hang up.
- Customer service providers can integrate the Synthesis CRM application with Contact Centre, another tool in the Synthesis suite of applications, and synergise customer support with a 360-degree view on customer data.
- CRM helps the production of integrated campaigns which nurture customers and alert teams when individuals response, thus leading to a better customer experience overall.
Introduction
CRM in governmental contexts can be understood as ‘Citizen Response Management’, which means that citizen information and private contractor accounts will be managed efficiently. At the same time, multiple running projects and deadlines can be kept all together in one centralised management tool and communication with stakeholders can be administrated through automated emails to certain lists of contacts. The solution of CRM also provides internal memory and access to customer data records under highest security standards.
Benefits Highlights:
- Efficient tracking of information
- Rich functionality
- Effective data acquisition
- Quicker access to data
- Easier to stay in touch
- Safe and secure
Industry Related Benefits
- Government agencies and public services can particularly use CRM as a 'Citizen Response Management' and efficiently manage citizen information and private contractor accounts such as agencies or individuals rendering services or supplying goods.
- Keep track of multiple running projects and deadlines together with keeping contracts, tenders, permits or applications in one centralised management tool.
- Keep track of all communication with stakeholders in any project and monitor progress, schedule calls or meetings and send automated emails to segmented lists of contacts, or after certain pre-assigned criteria have been reached.
- CRM used in governmental contexts also maintains internal memory and provides public access to recorded data, which therefore provides additional security, data storage, and user–friendly interfaces.
Introduction
The CRM solution is useful to gain knowledge about essential metrics e.g. sales volumes in order to adapt the concept on special needs. Automated email messages are set up to guarantee quick response and sales opportunities can be administrated effectively through tracking a pipeline status. Every business has to focus on the needs of each customer, which can be achieved through tracking the most relevant business areas and a more efficient time management that is included within the tool.
Benefits Highlights:
- Effective data acquisition
- Better management of data
- Increased efficiency and productivity
- Allows quicker updates
- Rich functionality
Industry Related Benefits
- Keep a 360-degree view of customers or service providers in the supply chain and gain insights about key revenue and operational metrics, such as sales volumes, by account or historic views on order fulfilment and shipping.
- Respond intelligently to customer base or supply chain by sending automated email messages to particular geographical or business segments. Manage sales opportunities more effectively through keeping track of pipeline status and giving more targeted responses according to sales prospecting stage.
- CRM solution helps understanding the needs of every customer. With the help of this tool you are able to track all your relevant business areas and thus show them in one place. Logistics companies will be able to cope with competitive pricing and delivery options against its competitors.
- Transportation and logistics companies constantly try to achieve a better customer understanding. The solution of CRM helps to manage effectively time, business resources and efforts which then benefits clients and overall business.
Introduction
The hotel industry highly relies on CRM in terms of sales and marketing, but also in the sector of customer service. This tool helps to identify customers, who booked with highest values and analyses metrics such as stay, booking class etc. To guarantee satisfaction, CRM permanently observes customer satisfaction and customer response including customer data to identify the unique needs of each customer type.
Benefits Highlights:
- Better B2C relationship
- Quicker access to data
- Better management of data
- Easier communication
- Effective data acquisition
Industry Related Benefits
- Increase customer loyalty and retention by identifying high-spend customers.
- Monitor and analyse important metrics such as length of stay, booking class, returning visitors, etc.
- Constantly monitor customer satisfaction and manage customer response effectively.
- Gain more customer data and customer intelligence, which in turn allows you to customise product offers that are relevant to a customer type.
