Introduction
CRM within the healthcare industry helps set the focus of healthcare organisation on meeting patients’ needs, relationship management, and offering of tangible benefits. It also helps in the organisation of patient information based on a variety of factors such as demographic, psychographic, social, and behavioural factors.
Benefits Highlights:
- Better management of data
- Increased organisation
- Better patient experience
- Quicker retrieval of data
Industry Related Benefits
- Healthcare providers, such as clinics and hospitals, use a lot of time and human resources in patient aftercare and managing customer queries. The Synthesis CRM Customer Services module enables efficient management of inbound and outbound contacts through the smart use of customer profile information, historical and transactional data.
- The seamless integration and updating of patients’ electronic health records can help avoid long check-ups at the start of each visit to a medical centre.
- A CRM solution would help healthcare organisations improve their quality of care, lower costs, and increase the effective utilisation of patient information.
- Send patients reminders for appointments with doctors, missed medication alerts, health tips, event reminders regarding health education sessions, etc.
Introduction
Business and client relationships are very important within the financial industry. A CRM solution would help strengthen these ties and encourage customer loyalty to your business as finance employees offer them a better experience and service through optimised operations.
Benefits Highlights:
- Better B2C relationships
- Easier communication
- Better client experience
- Increased efficiency
Industry Related Benefits
- Customer response management is critical for financial services as it helps increase customer loyalty, prevent churn and secure faster renewal rates through effective inquiry management and a streamlined claims resolution.
- Build strong customer relationships by providing your front desk employees with more in depth understanding of each customer’s account information, needs, preferences and interaction history.
- Automated workflows can streamline key banking processes such as account onboarding and case escalation thus helping in strengthening brand reputation, customer loyalty and trust.
- Financial institutions can segment customers and communicate with them on the channels that they prefer in order to align products to financial goals, placing the client at the centre of the business and better anticipating their needs throughout their financial journey.
Introduction
Within the retail industry, retaining data on customers’ habits and purchase interests makes your business more efficient and successful as you can market campaigns aimed specifically towards different target audiences, thus increasing your chances of successful sales.
Benefits Highlights:
- Customer segmentation
- Better customer experience
- Easier communication
- Better B2C relationships
- Better management of data
- Quicker retrieval of data
Industry Related Benefits
- You can keep track of the products purchased by each customer or customer segment and monitor whether there have been any warranty or dissatisfaction issues with the purchase. This information allows you to mitigate customer complaints and improve customer satisfaction. It also allows you to send out special offers to customers when the products they have purchased reach the end of their lives.
- Log customer complaints about specific products to understand better which product or service features are directly affecting customer satisfaction. Build informed decisions that lead to decreasing product returns and loss in brand interest.
- Comprehensive historical and transactional customer data can help improve customer support services by updating and customising loyalty programmes and reward systems.
- You can sort customers according to interests, spending history, etc., allowing sales agents to communicate with different customers in the best possible way.
Introduction
It is crucial for manufacturing businesses to keep an organised system of their clients’ information for quick and easy retrieval. A CRM solution allows businesses to keep in touch with clients and suppliers, as well as assist them through their buyer journey.
Benefits Highlights:
- Better client experience
- Better B2C relationship
- Quicker retrieval of data
- Increased organisation
- Better management of data
Industry Related Benefits
- Tech support teams can easily connect a product serial number, purchase date and history and sales contract with other customer details thus being able to respond and follow through enquiries and tickets efficiently from one customer management platform.
- Customer support teams can also assist prospective clients throughout the buyer journey or provide help to potential buyers who dropped out of the sales funnel.
- Keep in touch with clients and suppliers throughout different touch points and stages from manufacturing to sales, delivery and after sales care.
- Quickly and easily retrieve any data or information about a client, supplier, or stakeholder when you require it, as everything is organised and manageable with a few simple clicks, thus always being up to date with whatever is happening.
Introduction
Synthesis CRM Customer Services module enable customer service agents to offer a better experience to customers as they are able to connect with them through a variety of channels, can organise and manage information and data related to them more easily, and aids them in being more efficient and productive when assisting them.
Benefits Highlights:
- Easier communication
- Better customer experience
- Better management of data
- Increased organisation
- Increased chance of first time resolution
- Increased customer engagement
Industry Related Benefits
- Omni-channel support enables service agents to connect with customers through a number of channels, including social media, email, or phone.
- With the document management and sharing features, customer service agents can append documents to customer accounts which other agents can view and/or modify, thus enabling a collaborative approach to customer relationship management.
- A CRM solution enables customer support units to have more visibility and better evaluate customer needs, requests and feedback, thus being in a position to offer relevant support and help, which ultimately improves customer service and retention.
- CRMs can help the customer support team carry out effective customer engagement by identifying repeat and high-spending customers and offering rewards, thus increasing customer satisfaction and loyalty.
Introduction
In order to optimise paper-heavy tasks and procedures, CRM solution helps to establish collaborative practices and adds a various number of additional services. The delivery of citizen-focused programs enables to have a better understanding of the citizens’ needs and to evaporate suitable solutions for each type of sector. An additional application makes it possible to administrate a variety of governmental arms e.g. grant management and licensing and permitting. This solution also transports significant benefits to the citizen and times for evaluation.
Benefits Highlights:
- Increased efficiency
- Better management of data
- Quicker retrieval of data
- Better client experience
- Safe and secure
Industry Related Benefits
- A Synthesis CRM solution gives the public sector leverage on streamlining and optimising paper-heavy processes and workflows, enables collaborative practices, and facilitate more productive customer-facing services.
- Having a 360-degree view on customer data and the CRM’s reporting features, public service is allowed to provide better citizen-focused programmes by understanding more accurately particular citizen needs and delivering tailor-made solutions for certain sectors.
- CRM has an extensive application within governmental arms, such as those concerned with grant management, project implementation, licensing and permitting, and investigative case management.
- CRM solutions are preferably used to deliver significant benefits to the citizen, improve quality of life and draw more investment route are gaining popularity in government, given their cost benefits and time for evaluation.
Introduction
Every customer wishes to be informed about delays or any other kind of inconveniences as soon as possible. CRM customer service is able to set mass emails informing every involved person within a project or delivery. Self-set e-mails for surveys and feedback are set up in order to improve service if needed. Moreover, this solution can be a great help to enter, access and track customer activity to have more information about their preferences and there is another permission to view previous customer shipment activities, call history and customer service claims.
Benefits Highlights:
- Allows quicker updates
- Increased organisation
- Better B2C relationships
- Easier communication
- Better customer experience
Industry Related Benefits
- Increase customer loyalty and retention by communicating key information with clients such as shipping delays, logistical updates or technical issues. By knowing which clients are affected by operational changes at any given moment, a mass email can be sent to a given group or segment. Communicating and keeping customers in the loop can avoid losing customer loyalty and trust and mitigate customer complaints.
- Deploy customer satisfaction surveys and follow up on customer issues and enquiries using smart automation and email messaging tools. Improve your ratings, obtain reviews and endorsement and improve customer satisfaction in general.
- CRM solution will allow your employees to enter, access and track customer activity and information to have a greater access to the customer’s information. This will allow them to support the customer service efforts of staff working directly with consumers in order to improve relations effectively.
- This industry solution enables to view previous customer shipment activities on screen in order to provide an effective systematic issue management to help affected customers. Each transport company can achieve this through the access to tracking, tracing and billing systems to see call history and customer service claims.
Introduction
The hospitality industry relies on good customer feedback in order to maintain a good reputation. CRM solution helps to achieve this goal by e.g. sending welcome emails prior to visitor arrivals or customised messages for birthdays. Another function is to thank long term customers with personalised gifts and offers that are automatically set. To receive confirmation of a well provided service, surveys for feedback will be sent after departure. Keeping the number of guest high in each part of the hotel complex, a counter will be included that gives information about the most visited spots of each hotel.
Benefits Highlights:
- Better B2C relationships
- Better customer experience
- Increased organisation
- Increased efficiency
- Better management of data
Industry Related Benefits
- A CRM tool can drastically help hotels and service providers in the hospitality industry improve customer satisfaction and loyalty in a streamlined and automated way by, for instance, sending welcome emails prior to visitor arrival, thank you notes on departure dates, or customised messages for birthdays.
- Manage and improve on loyalty programmes by rewarding high-spending, frequent-return visitors with personalised gifts and offers.
- Measure customer satisfaction by automatically deploying survey questionnaires after departure.
- With CRM solution, each hotel can figure out the most popular spots inside the complex by measuring frequency of guest concentration. With this method, hotel managers know what to possibly improve, if the number of visitors (e.g. gym, bar) stays low.
